Toyota

toyota

Using the money made from his father's automatic textile loom company, Kiichiro Toyoda took the family business in a decidedly different direction when he built his first automobile, the Model AA, in 1936. Rebranded as "Toyota" in 1937 because it took only eight brush strokes to write (a fortuitous number in Japan), the fledgling car company soon took off thanks to the popularity of its small, inexpensive vehicles, dubbed "Toyopets." Although the "Toyopet" appellation has since been dropped, Toyota's commitment to creating high-quality, value-oriented vehicles has not. Now the world's largest automobile manufacturer by production, the Japanese badge is known around the globe for efficient, economical vehicles like the Toyota Corolla and Prius hybrid. 

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See previous Toyota model reviews 

2017 Toyota Prius Prime

An edgier, fun-to-drive hybrid. 

2017 Toyota Corolla

One of the most trusted and affordable mid-sized sedans. 

2016 Toyota RAV4

Practical and functional small SUV.

2016 Toyota Corolla LE

One of the most reliable and affordable sedans. 

2016 Toyota Camry XLE

An affordable and reliable family car. 

2015 Toyota RAV4

Utilitarian runabout. Practical and functional small SUV.

2015 Toyota Prius C

A fuel-sipping hatchback for ascetics at a bargain price.

2015 Toyota Mirai

The Odd Face of Tomorrow. Fuel cell-powered electric sedan.

2015 Toyota Corolla

Pragmatists Rejoice!. Practical and popular small sedan.