Using the money made from his father's automatic textile loom company, Kiichiro Toyoda took the family business in a decidedly different direction when he built his first automobile, the Model AA, in 1936. Rebranded as "Toyota" in 1937 because it took only eight brush strokes to write (a fortuitous number in Japan), the fledgling car company soon took off thanks to the popularity of its small, inexpensive vehicles, dubbed "Toyopets." Although the "Toyopet" appellation has since been dropped, Toyota's commitment to creating high-quality, value-oriented vehicles has not. Now the world's largest automobile manufacturer by production, the Japanese badge is known around the globe for efficient, economical vehicles like the Toyota Corolla and Prius hybrid.
A rugged and powerful SUV.
An edgier, fun-to-drive hybrid.
One of the most trusted and affordable mid-sized sedans.
Practical and functional small SUV.
One of the most reliable and affordable sedans.
An affordable and reliable family car.
Utilitarian runabout. Practical and functional small SUV.
A fuel-sipping hatchback for ascetics at a bargain price.
The Odd Face of Tomorrow. Fuel cell-powered electric sedan.
Pragmatists Rejoice!. Practical and popular small sedan.