When it comes to drinking whiskey, our motto has long been, "If it's good enough for Kid Rock, it's good enough for us." (What can we say — we love that tune "Cowboy.")
So when we heard that Mr. Rock had signed on as the celebrity spokesperson for Beam’s black-cherry-flavored bourbon, we couldn't wait to try some. From the get-go, a number of purists denounced Red Stag as a gimmick designed to reel in bourbon neophytes. They're absolutely right, too, though we don't believe there's a darn thing wrong with that. We like that Red Stag is an entry-level bourbon aimed squarely at drinkers who otherwise might never touch America's native spirit. When it comes to bourbon lovers, the more the merrier.