The Zinfandel Experience runs for three days at One Market, Bently Reserve and Pier 27.
The event is organized by ZAP (Zinfandel Advocates and Producers), whose primary initiative is to broaden the public's knowledge of American Zinfandel and its place in American history and culture. There are four main events, starting with the Welcome Reception and Farm-to-Table Dining, a specialized dining experience with a customized farm-to-table dining menu and an exclusive selection of wines. On the second day, Flights! Forums of Flavor offers a tasting of superlative Zinfandel wines; later that evening, guests attend a Winemakers benefit dinner. The event culminates in The Tasting, a six-hour affair in which 100 wineries will be pouring samples of their premium Zinfandels.