Industrial chic accommodations with a stylish matching restaurant.
A former warehouse, this Clerkenwell lodging goes for ultrahip with its Champagne-and-camera-stocked vending machine, hot water bottles, second hand books and Scandinavian/industrial style. A spiral staircase (there are elevators, too) leads to the five-story atrium that accesses the 59 bedrooms. While the designers kept many of the buildings' original nineteenth-century features, the look is definitely contemporary, with highlights that include wallpaper panels, artwork and ceramics. The simple, muted bedrooms are equipped with duck down duvets, interactive TVs that hook up to your laptop, a library of 4,000 complimentary digital music tracks and raindance shower heads. The seven rooftop studios have floor-to-ceiling windows and patios. Wrapping around the ground floor, the highlight of the Zetter is Bistro Bruno Loubet. Bruno has come back from France, showcasing a new take on Asian and North African ingredients.
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