Reliable minimalist luxury: the W strikes again.
The W chain brings its nouveau-Hollywood style to New York with this downtown property that straddles the East Village and Gramercy Park. Occupying the former 1911 Beaux-Arts Guardian Life building, it offers recreation and nightlife, beginning with a cozy and hip underground bar and eclectic music scene. W's signature Living Room (aka the lobby) features sixteen-foot arched windows overlooking Union Square and topiary walls filled with lush plants. The front desk is on a grass lawn with granite stepping stones. Chef David Nichols uses house restaurant Irvington (Mediterranean-influenced New American cuisine) to showcase seasonal ingredients from the neighboring Union Square Greenmarket. In the rooms you'll find all the usual W luxuries: dreamy beds with goose-down duvets, Aveda bath products, CD players with CD libraries and work stations with high-speed connectivity. Wondering what the W stands for? Try warm, witty and wonderful. If you're post-50, you may not agree, but the Gen-X-Y-and-Z crowd certainly does.
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200 Park Ave S. New York NY 10003 U.S. 1 Park Ave. New York NY 10016 U.S. 153 W. 57th St. (Sixth Ave.) New York NY 10019 U.S.
1170 Broadway (28th St.) New York NY 10001 U.S. 20 E. 76th St. (Madison Ave.) New York NY 10021 U.S. Brooklyn NY U.S.