St. Martins Lane

Trendy, upmarket and definitely the place to see and be seen.

Eat your heart out cool Britannia. This superbly trendy choice stay is the product of Philippe Starck, who transformed what was a soulless, '60s shell into a vast, very-twenty-first-century refuge. The staff is young, enthusiastic and well-trained (think fetching, gray-overcoated doormen), and many are Americans, a refreshing change from the typical London hotel employee. Elevators have television screens on each side, from which pairs of eyes stare out at you. On arrival on a floor, the only hangover from the original building seems to be fairly narrow corridors. But when you enter your room, these are soon forgotten. All accommodations have floor-to-ceiling windows, and the higher you go the better it gets, with stunning views from the sixth-floor suites --- the top of Nelson’s column, the London Eye and St. Martin’s spire. Though furniture is quite minimal (onyx desktops, lucite chairs and small African stools), beds are sumptuous with great banks of pillows. The personalized lighting can be changed at the flick of a switch from white to red to blue to green, depending on mood. Every high-tech amenity is on hand: state-of-the-art communications systems, Internet access, etc. The hotel has almost as many fashion/media guests as it does fashion/media victims, many of whom throng to the acclaimed Asia de Cuba restaurant and the packed-to-the-gills Light Bar, both places to see and be seen.

Hotel Information


45 St. Martin's Lane WC2N 4HX London United Kingdom Subway: Leicester Sq.


+44 (0)20 7300 5500 Hotel’s Website

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