Discretion, celebrity guests and surprisingly low rates.
The brainchild of Swiss hotelier Jean-Luc Aeby, this 21-bedroom townhouse hotel is set in a Grade II listed building just minutes from the King's Road and the fashionable part of London's Fulham Road. It is a subtle and private place to stay; only a brass plate and a couple of planters hint that this restored parade of mid-nineteenth-century townhouses might be a hotel. Once inside, the style is minimalist, but warm. There are a drawing room, bar and boardroom, as well as the double, air-conditioned bedrooms. Comfort and convenience are a priority throughout: Vi Spring mattresses, goose-down quilts, Egyptian cotton linens and high speed wireless Internet access. The hotel now has a top floor double room known as "The Room at the Top," which features its own private roof garden. Champagne, canapés and dishes from the 24-hour-room service menu can be served on the roof terrace with its wonderful views over South Kensington. Sports, fashion and rock stars all stay here, no doubt for the discreet attitude and atmosphere.
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