Luxury where it matters, budget where it counts.
Best-known for its sudden but sporadic £1 room sales, the The Hotel Shoreditch is another addition to the "effortlessly" trendy spots springing up across East London. Within walking distance from hipster Old Street, Brick Lane’s curry houses and Spitalfields Market, the unpretentious 205 bedrooms cater to guests looking for a little luxury and little prices. Rooms are spacious, showers thundering, and quirky touches make guests feel like the owners have thought long and hard about what travelers really need. Simple, colorful interiors are done with minimal fuss, but rooms are equipped with all the right stuff. Fridges are stocked with free milk and water, Wi-Fi is complimentary, iPads are available from reception and guests can make cheap phone calls abroad. Leave a bag on your door and it will be filled with a light breakfast from Pret a Manger --- yogurt, a banana and orange juice. If you're still hungry, the Hoxton Grill downstairs provides a full-on English fry-up. Looming fireplaces, shabby leather sofas and East London’s characteristic exposed brick make the hotel a cozy spot to hang out in day or night.