Top 10 Hip Hotels in London
The Zetter Townhouse Marylebone
This Portman Village property boasts playful style and a charming backstory.
The boutique Zetter Townhouse Marylebone is the home of “Wicked Uncle Seymour.” (Meanwhile, “Great Aunt Wilhelmina" lives at Zetter’s sister Clerkenwell property.) Commandeering a lovely red brick Georgian town home in the trendy Portman Village neighborhood, the Marylebone Zetter location holds a choice of 24 personality-rich guest accommodations including two studio suites and a rooftop apartment with its own private terrace and an al fresco bath. Cookie-cutter style, this is not. From the looks of things, eccentric Uncle Seymour seems like quite a character; the rooms feature quirky details in keeping with his (fictitious) reputation as a well-traveled, lovable rogue — handsome vintage furniture and finishes along with antique curios, reclaimed bed frames, retro phones, taxidermied mounts and mix-your-own cocktail fixings in each room. Commune with fellow guests over breakfast, afternoon tea or craft cocktails in the parlor lounge, drawing room-style digs done up in a pastiche theme.
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