The Paramount Hotel
A sleek and eclectic property with a touch of glamour in a prime Times Square location.
In 1990 hotel guru Ian Schrager teamed up with French designer Philippe Starck to transform the former Century Paramount into a cheap chic hotel. Almost two decades later the property was acquired by Highgate Hotels and went through extensive renovations. The result: cool, modern style prevails in the lobby with its oversize mahogany sofas and such Starck-designed pieces as a gilded-wood chair upholstered with a larger-than-life silkscreen of a growling dog. The hotel lounge, Diamond Horseshoe, offers a cool vibe in a semi-clandestine space. Guests can also grab pre- or post-theater dinner at Paramount Bar and Grill, which serves throughout the day. Downstairs, flat-screen monitors play videos commissioned from a group of international artists. Upstairs, the video library (1,500 movies strong) gives guests an alternative to in-room massages. The hotel houses 597 rooms and suites. Images by Vermeer decorate the headboards, desks have Italian marble tops and stark white bathrooms carry on the cool factor with cone-shaped stainless steel sinks. Laptops, cell phones and fax machines are available on request. For additional luxury, the loft-inspired Couture Suite offers the experience of living in your very own NYC pied-à-terre. Celebrity input includes Madonna's trainer, who advised on the design of the 24-hour gym, and the set designer from Pee-Wee's Playhouse helped out on --- what else? --- the playroom.
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