Founded in 2005, Bluebella entices lingerie lovers with delicate laces, strappy pieces and a racy "Fifty Shades of Grey" collection.

Founder and Oxford graduate Emily Bendell began with a simple, clear-cut vision: affordable and luxurious undergarments that all women can appreciate. It was definitely love at first sight when we laid eyes on the chic, feminine pieces. Designs incorporate current trends sure to make any fashionista happy, with two seasonal lingerie collections launched per year. The brand's provocative selections offer plenty of versatility, from (sexy) girl-next-door pajamas to irresistible pieces fit for a fling with Christian Grey.