A once rough neighborhood that is now ultra chic.
Interestingly, Soho was once known as "Hell's Hundred Acres," because of its reputation as a gritty industrial neighborhood. But currently, Soho (short for South of Houston Street, pronounced HOW-ston) is the center of upscale downtown shopping and an area where high-priced clothes shops are overrun by the catwalk-prancing "beautiful people" who love them.
The neighborhood also features many architectural gems. Walk the streets and don't forget to look up at the cast iron structures. Two buildings worth seeking out are the art nouveau-inflected King of Greene Street and Queen of Greene Street (72-76 Greene Street between Broome and Spring Streets and 28-30 Greene Street between Canal and Grand Streets).