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YAHOO! LAUNCHES LOCAL SEARCH BETA:
AN INNOVATIVE WAY FOR PEOPLE TO SEARCH FOR LOCAL INFORMATION ONLINE

New Product Leverages Yahoo! Search Technology and Comprehensive Local Content for a Precise and Useful Local Search Experience

Sunnyvale, CAAugust 3, 2004 — Yahoo! Inc., a leading global Internet company, today released a beta of Yahoo!® Local, available at local.yahoo.com. Building on Yahoo!’s position as the most popular local destination on the Internet, Yahoo! Local integrates proprietary Yahoo! Search Technology, leading Yellow Pages and maps offerings, and unique third party and user-generated content, to create an improved local search experience for consumers – all in one place.

“A great search experience is about more than just offering users relevant and comprehensive Web search results. It’s also about creating an experience where we can quickly and easily provide users the answers they are seeking, whether it’s the best Italian restaurant in their neighborhood or the nearest museums while traveling,” said Jeff Weiner, senior vice president of Yahoo! Search and Marketplace. “This beta launch marks just the beginning of what we are capable of achieving with local and will continue to leverage our world-class search technology and content to provide the most valuable category-specific search solutions for our users”

… Yahoo! Local starts with more than 14 million businesses found in Yahoo! Yellow Pages – from dry cleaners and dentists to florists and fine dining – and integrates valuable information like store hours, accepted payment methods and products offered. Yahoo! Local also includes professional restaurant reviews, by Gayot, photos, and menus, as well as content from other areas of Yahoo! (like information about movies, tickets and hotels), to offer a more engaging and comprehensive product. Additionally, the product leverages Yahoo! Search Technology to identify official Web sites for local businesses and crawls those sites for content to create a richer, more relevant search experience.

“As part of Yahoo!’s commitment to providing the best search experience on the Web, consumers now have a more powerful way to find local information,” said Paul Levine, general manager, Yahoo! Local. “Building on the debut of our innovative SmartViewTM maps feature earlier this year, the beta release of Yahoo! Local reinforces our commitment to improving the way people find local content online."

About Yahoo!
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.

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