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mr softee ice cream 218x300 Ice Cream Memories Not Melting Away

Mister Softee Ice Cream

by Jeff Hoyt


While some kids marked the start of summer by the last day of school, my friends and I knew the season was here when we heard the familiar jingle-jangle of the ice cream truck as it started winding its way through our neighborhood. In suburban New York, we actually enjoyed two trucks: the Good Humor man made his rounds during the day, while my favorite, Mister Softee, showed up at dusk to provide a sweet end to our dinnertime. I’ll never forget when my older brother got his own ice cream truck route as a summer job, and I was the envy of the neighborhood as I rode shotgun.


Today, dessert food trucks offer a lot more varied fare, but Mister Softee still peddles his soft serve sweets. Good Humor sold off their truck fleet in 1976, but the 90-year-old company continues to sell their Chocolate Éclair Crunch and Toasted Almond bars at grocery stores and snack shacks.


As a kid, we grew up singing, “I scream, you scream we all scream for ice cream.” The current generation, encouraged to eat healthier (and not to yell) may opt for, “I go, you go, we all go for fro-yo.” For those like me who don’t count calories when it comes to dessert, and consider chocolate yogurt an abomination, we proudly present our Top 10 Ice Cream Parlors in New York, Los Angeles, San Francisco and the best places for ice cream near you. For the healthier set, enjoy our Top 10 Frozen Yogurt Shops in New York, Los Angeles, and San Francisco.


You can find these lists and more in our current Tastes newsletter. Remember to eat your frozen treat fast enough so it doesn’t melt and fall on your clothes, but not so quickly as to contract the dreaded “ice cream headache” for which modern medicine has yet to find a cure.



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