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23
Feb
Bob Lutz Drives Home a Few Key Points for the Energized Automaker and the Industry as a Whole
by Alain Gayot
From his early upbringing in Zurich and cross educational platforms in Lausanne and UC Berkeley to a five year stint as a US Marine Naval Aviator, Vice Chairman of GM Robert Lutz has been a citizen of the auto world. With positions at General Motors in Europe starting in 1963, BMW, Ford Europe and U.S., Chrysler and back in the General ranks since 2002, the multi-lingual executive wants to hang on until his “Intense Focus on Superior Products” doctrine sticks at The New GM. “Our J.D. Power Initial Quality Study results are at par with Honda and Toyota… and we can still do much better,” claims Lutz. “Residual values for our new models are up,” he added, “sales are up, and we are energized with the launch of the Volt in the fall of 2010.”
24
Nov
Power of Four
by Alain Gayot
14
May
By Alain Gayot
I have been a fan of Formula One racing for as long as I can remember. Sunday afternoons watching these soldiers fight it out on the racetrack felt a lot like what my ancestors would have felt, watching gladiators in the Arenes de Nimes – which by the way is the place where we got the word Denim from. The Levi brothers used the durable “Toile de Nimes” to manufacture solid outerwear for the 49ers; no, not the football team. The drivers lost their lives in horrendous and fiery crashes. Due to improved technology, not only are the cars faster today but, thankfully, no one dies anymore. Although the drivers are still the critical part of the operation, software in its many shapes and applications is what wins races. How is it possible that in the 2009 championship the usual suspects (Ferrari, McLaren Mercedes, BMW and Renault) are quasi scoreless after five races? And the British sensation of the last two seasons, Lewis Hamilton, is left in the brake dust of Brawn-Mercedes, RBR-Renault and Toyota.
Continue reading “The Curious Case of Jenson Button” »
14
Mar
It’s quite cool to hit Miami Beach during Spring Break. You’ll find lots of energy up and down Collins Avenue, in the emerging Design District, and on quaint Brickell Key. It’s even more cool if you do it in a totally new automobile: in this case the thought out of the box Kia Soul. This value-packed automobile hits showrooms anytime now. It offers a bunch of interior space, a great-sounding Infinity audio system with speakers that light up to the beat of the music, integrated iPod operation, and enough horsepower to haul four jovial beach-goers and their ice chest and other equipment. Best part is, its price, starting at $13,995 with a smiling in your face front-end, a boxy body and a fifth door for easy access. Kia marketing peeps assure us, it’s truly a new way to roll. Our Alien Sand colored tester with glow in the dark Soul logo laden seats turned as many heads as the almost has-been glamorous Lamborghinis in South Beach.
Continue reading “The Soul is Cool” »
12
Feb

Alain Gayot at the LACMA BMW event
Fast Art
by Alain Gayot
A long time ago in a place far away from the City of the Angels, I grew up collecting toy cars. Yes, I always liked cars, often taking them apart and putting them back together. (The same goes for watches but that will be for another story.) One of these cars was a model of the 1975 BMW 3.0 CSL that car enthusiast and racer Herve Poulin commissioned Alexander Calder to paint. I loved the car design by itself, loved the race car version even more, had no idea who Calder was, but I thought his finished version was rather cool. He also painted a plane for Braniff International, for those who remember the progressive airline which was the only American company to fly — albeit very briefly — the magnificent but doomed Concorde supersonic airplane.
Check Out the New Models at the 2008 LA Auto Show (now with images)
on November 20th, 2008
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20
Nov
by Alain Gayot
Which car would you buy today? That is becoming an ever more difficult question to answer. For sure, the current trend is small and fuel efficient automobiles. One could go with a Scion tc for something zippy but small enough and easy to drive.
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