We are very pleased with our international team of reviewers who write about restaurants, hotels and more from Sydney to the Galapagos. We are especially proud of one of our Paris correspondents, Jean-Claude Ribaut, who is the food critic for the French newspaper Le Monde.
Mr. Ribaut recently worked with Elaine Sciolino, a Paris correspondent for The New York Times, for an article on eating fresh peas. The two of them traveled to L’Oustau de Baumanière, a top restaurant in Provence where Queen Elizabeth has dined, to eat peas picked fresh that morning from the restaurant’s own vegetable garden.
Most personalities do their best to make their name a household one, reinforcing their “brand” repeatedly by getting their name out there, via their performances, TV appearances, CDs, DVDs, clothing lines and every media that will have them. But singer/rapper/actor/ producer/mogul/businessman Sean John Combs has bucked that trend, changing his name over and over again while continually staying in the public eye: Diddy; P. Diddy; Puff; Puffy; Puff Daddy; King Combs. Even his clothing lines utilize two different names based on his birth name: Sean John and “Sean by Sean Combs.”
But the multiple Grammy Award winner has only one name for his vodka: Ciroc. When he became a brand ambassador in 2007, the French vodka was only selling about 10,000 cases per month. With the entrepreneur pushing the product, and sharing in the brand’s profits, sales were about 400,000 cases in 2009, and reportedly close to 1,000,000 cases last year. No wonder the singer now refers to himself jokingly as “Ciroc Obama.”