Introduction to Food Halls, Pt. 2: Eataly
Eataly Food Hall in the Flatiron District of NYC
by Meryl Pearlstein
Yesterday we profiled The Plaza Food Hall in NYC. Another food hall, Eataly (get it?), opened last month in the Flatiron District, offering culinary classes and fine foods and drinks from throughout Italy all under one enormous roof. Owned by Mario Batali, Joe and Lidia Bastianich and Eataly founder Oscar Farinetti, Eataly adheres to a philosophy of creating a bona fide Italian experience for each guest, whether they consume the food presented by the resident chefs or buy the ingredients to create a feast themselves.
The 42,500 square-foot space embodies every aspect of authentic Italian cuisine, from its Pizzeria Rossopomodoro — run by two men from Naples — down to the ovens used to prepare the foods (the Hall’s two wood-fired pizza ovens were imported from Italy). Other foodie-pleasing features include Lidia Bastianich’s on-site cooking school, “La Scuola,” a Lavazza coffee shop that opens at 7am for early birds, a gelateria and a paninoteca. Food stands include the Pasticceria, headed by Luca Montersino, the Rosticceria, which offers roast meats, and Il Laboratorio de La Mozzarella. A fresh pasta counter offers more than 20 varieties, and guests can stock up on various dried foods and jarred specialties in the marketplace.
Eataly’s microbrewery will open in November and will feature monthly guest Italian brewers producing seasonal beers. In the meantime, guests can enjoy drinks in Eataly’s 6,000 square-foot partially enclosed rooftop beer garden on the 15th floor, which seats 300 people.
Located in the Toy Building at 200 Fifth Avenue, between 23rd and 24th Streets. 212-229-2560, www.newyork.eataly.it