The Soul is Cool


Kia Soul
Kia Soul

 By Alain Gayot

It’s quite cool to hit Miami Beach during Spring Break. You’ll find lots of energy up and down Collins Avenue, in the emerging Design District, and on quaint Brickell Key. It’s even more cool if you do it in a totally new automobile: in this case the thought out of the box Kia Soul.  This value-packed automobile hits showrooms anytime now. It offers a bunch of interior space, a great-sounding Infinity audio system with speakers that light up to the beat of the music, integrated iPod operation, and enough horsepower to haul four jovial beach-goers and their ice chest and other equipment. Best part is, its price, starting at $13,995 with a smiling in your face front-end, a boxy body and a fifth door for easy access. Kia marketing peeps assure us, it’s truly a new way to roll. Our Alien Sand colored tester with glow in the dark Soul logo laden seats turned as many heads as the almost has-been glamorous Lamborghinis in South Beach.


This ride definitely made our local explorations easy and fun. Think Miami Beach restaurants like the new Sra. Martinez, Michael’s Genuine, Brosia, The Setai, Ola and Azul at the Mandarin Oriental. Come on, head down to la playa with your Soul[mate]…



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