Starwood Hotels and Bentley Join Together to Provide Signature Experiences for Customers
Internationally known for their heritage and superior quality, Bentley Motors and Starwood Hotels & Resorts’ top brands — St. Regis and The Luxury Collection — have announced a global partnership. Together, the two companies will create signature experiences for guests, residents and customers with driving programs, special events, brand initiatives and house fleets at flagship hotels around the world. According to Paul James, Global Brand Leader for St. Regis and The Luxury Collection, “We are committed to providing experiences that far surpass [our guests’] expectations, and this partnership with Bentley enables our discerning guests to explore must-see destinations in unparalleled style.” Joe Ashworth, head of customer relations at Bentley Motors, adds, “At Bentley, we are committed to maintaining our position as the definitive British luxury car company. It is therefore important that we partner with a pinnacle brand that underpins our own values of craftsmanship, style and sophistication.” To this end, Bentley house fleets at St. Regis properties around the world will include models such as The Continental Flying Spur (priced from $184,200). And at The Luxury Collection properties, recent partnership events have included the unveiling of Bentley’s newest Continental GT and GTC V8 at the Marques de Riscal, a Luxury Collection Hotel in Ilciego, Spain.
For more information, visit the Starwood Hotels & Resorts website
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