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Swede Smell of Success
To celebrate their presence on American roads since 1955, Volvo hosted a 60th Anniversary Celebration at Paramount Pictures Studios in Los Angeles, California on October 24, 2015. At the event, there was a vintage Volvo cars showcase, history museum, drive-in movie theater and Bowers & Wilkins listening room, featuring a state-of-the-art sound system from the high-grade speaker manufacturers. Guests also enjoyed authentic Swedish eats (meatballs, of course!) and beverages, as well as a surprise visit from Jay Leno, who later spoke at the event. Continue reading “Volvo 60th Anniversary Celebration” »
Companies Combine Expertise in Hybrid, Lightweight Car Construction
More details have emerged about the new sports car platform BMW and Toyota are jointly developing. Said to be hitting the market within three years, Toyota’s version of the new car will likely wear a Supra badge, while the BMW version will slot in as the replacement for the Z4 roadster.
on June 13th, 2014Print This Post
Mazda makes donation as part of its Drive for Good program
Mazda of North America, in the culmination of its Drive for Good program, has donated $500,000 to the Red Cross. Mazda thus becomes the first automaker to be involved in the Red Cross’ annual Disaster Giving Program. The DGP was set up to provide a safety net of available funding in order to allow the Red Cross to respond more immediately in case of disaster.
“Our Mazda Drive for Good program has enabled all of us at Mazda to focus on giving back to our local communities and our nation as a whole, so it was a natural fit for us to partner with a great organization like the American Red Cross,” reported Jim O’ Sullivan, Mazda of North America’s president and CEO.
Mazda’s Drive for Good program involved the automaker donating $100 and an hour of community service for every new Mazda sold between November 25, 2013 and January 2, 2014. Contributions went to the customers’ choices among one of four national or 32 local charities. The Red Cross has a long and storied history of frontline disaster and war relief. Its blood drives help contribute to over 5,600 transfusions daily.
on April 10th, 2014Print This Post
Sexy Sports Coupes Gather at Celebrity-Curated Show
On Wednesday, April 10, the Petersen Automotive Museum debuted its latest exhibition, “The World’s Greatest Sports Coupes,” sponsored by Jaguar and the new F-Type coupe. The show brings together an all-star cast of fixed-roof cars, chosen by some of the most famous auto enthusiasts in the world. Celebrity guest curators including directors, rock-stars, actors and auto-industry notables, were asked to pick their favorite coupes of all time.
on February 03rd, 2014Print This Post
Famed sports car maker Maserati and high-end fashion house Ermenegildo Zegna have signed a three-year agreement, bringing together two of Italy’s most iconic manufacturers of luxury goods. Applying Zegna’s experience in custom-made clothing and premium fabrics, Maserati plans to enhance its already-opulent interiors with a new, exclusive collection of colors, trims and materials. To kick off the partnership, Maserati is celebrating its centennial in 2014 with the release of the Maserati Quattroporte Limited Edition by Ermenegildo Zegna. This stylish take on Maserati’s flagship model, limited to 100 cars, will boast Zegna’s distinctive design touch and feature fabrics produced by the historic woolmill Lanificio Zegna in Trivero, Italy. Beginning in 2015, an entire line of optional Zegna trims will be available on all vehicles. Look out for the unveiling of the Maserati Quattroporte Limited Edition by Ermenegildo Zegna at a major international auto show in the near future. Zegna and Maserati will also be collaborating on the Owner’s Collection, a line of leather goods, outerwear and lifestyle accessories.
on January 29th, 2014Print This Post
Gambling on the Superturbo Engines
Since taking control of the Swedish brand several years ago, Chinese manufacturer Zhejiang Geely has been hard at work reinventing Volvo as an automobile for the 21st century. The product of several years’ and billions of dollars’ worth of research and development, Volvo’s new line of Drive-E powertrains is the first step toward that goal, utilizing forward-thinking technology to provide improved performance and fuel economy. Continue reading “Volvo Introduces New Drive-E Powertrains — Car News” »
on December 24th, 2013Print This Post
Drivers looking for a quiet ride will be happy to hear that Bose noise-cancelling technology is now available in all vehicles, including those without Bose sound systems. Bose collaborated with NXP Semiconductors N.V. on the noise-cancelling chip, which blocks unwanted engine and powertrain sounds. Using cabin-mounted microphones, Bose Active Sound Management targets a narrow band of low-frequency engine sounds and cancels them via acoustically opposite signals sent through the car’s existing stereo system. The program responds only when necessary, and is uniquely configured for each vehicle. While the chip can work with any sound system in the appropriate frequency range, car owners will also need to install the necessary noise-capturing microphones.
on November 20th, 2013Print This Post
Toyota unveiled a slew of new active safety systems at a recent Tokyo event. Focusing on collision avoidance and reducing driver workload, the intelligent new technology is still in the development stage; however, the systems should see widespread distribution in many Toyota models in coming years. Among the upgraded amenities are 180-degree front and rear cameras with cross traffic detection and a parking assist system that automatically directs vehicles into parking spaces without the need for driver steering. The improved pedestrian collision avoidance system not only automatically stops the car in the event of an emergency; it also steers the vehicle away from the pedestrian as much as possible without leaving the lane.
on July 18th, 2013Print This Post
Whether you’re looking to take an extended test drive, or are simply in need of a cool car to tool around town in while on vacation, Toyota has you covered with its new rental car program. Offering a total of 27 models that cover a broad spectrum including sedans, SUVs, trucks and hybrids, Toyota Rent a Car is available at over 85 percent of Toyota and Scion dealerships across the country. Toyota does not have rental stations at airports; however, dealerships do offer off-site pick-up service. Rates are competitive, and 24-hour roadside assistance is complimentary, making the service a viable alternative to traditional rental car companies. Afraid of falling in love with your rental? No worries! Most vehicles are available for sale after four months of service.
on June 25th, 2013Print This Post
While Aston Martin has long been known for its fast and fuel-thirsty luxury vehicles, a pair of recent partnerships hint at the British badge’s increasing interest in alternative fuels. In May, Aston Martin made racing history by entering the first hydrogen-powered car in an FIA-sanctioned event at the 24 Hours of Nürburgring. The result of a collaboration with powertrain specialist Alset Global, the Aston Martin Hybrid Hydrogen Rapide S was also the first car to complete emission-free laps in an international race—at times at speeds of up to 160 mph. Fitted with the same 6.0-liter V12 as the base model Rapide, the four-door sports car can run on pure gaseous hydrogen, standard gasoline, or a combination of both. Although it has already proven itself road-worthy after this grueling event, a production version of the Hybrid Hydrogen Rapide is at least another five years away.