Is the American whiskey industry becoming the victim of its own success? According to distillers like Buffalo Trace, producer of brands such as Blanton’s and Pappy Van Winkle, bourbon is currently in such high demand that shortages seem inevitable, despite an increase in production. Part of the problem, they say, is the many years of aging required to make a quality product. This means that production can’t be suddenly ramped up to satisfy demand.
If you can’t find Tequila that you like, why not make your own? That’s what actor George Clooney and nightlife entrepreneur Rande Gerber decided to do. The two Tequila-lovers, who have built houses next to each other in Baja California, teamed up with a master distiller in Jalisco, Mexico, to craft a premium Tequila. They launched their joint venture, Casamigos, which translates loosely as “house of friends.”
The convivial nature of the partnership is on full display in Casamigos’ new video ad, which begins with Clooney in bed with Gerber’s supermodel wife Cindy Crawford and ends with Gerber in her place. (Stacy Keibler, Clooney’s girlfriend, also appears in the ad). The sobering message is: Please drink responsibly.