From its edgy Palm Springs beginnings, the Ace hotel franchise is making its way around the globe. For its East London outpost, it has adopted a cool industrial vibe that honors the area's trade and manufacturing legacy. The collegiate mood in the guest rooms and suites adds to — rather than detracts from — their appeal, especially when some of the groovy accompaniments include record players with vinyl, Ace-curated radio stations and acoustic Martin guitars. At Hoi Polloi, a "modernist English brasserie," diners enjoy local flavors and funky musical performances, while outside the front door, foodies can find everything from hip nouveau fare to traditional bubble and squeak. Street art, cottage industries, new media companies and vintage shopping on Brick Lane are among the many reasons Shoreditch is London's neighborhood du jour.