Beginning with its edgy Palm Springs beginnings, the Ace hotel franchise is making its way around the globe. For its East London outpost, it has adopted a cool industrial vibe that honors the area's trade and manufacturing legacy. The collegiate vibe in the guest rooms and suites adds rather than detracts from their appeal, especially when some of the groovy accompaniments include record players with select vinyl, Ace-curated radio stations and acoustic Martin guitars. At Hoi Polloi, an "English modernist brasserie," diners enjoy local produce and funky musical performances, while outside the front door, foodies can find everything from hip nouveau cuisine to traditional bubble and squeak. Street art, cottage industries, new media companies and vintage shopping on Brick Lane are among the many reasons Shoreditch is London's neighborhood du jour.