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citizenM Times Square Hotel Review: Known for its forward-thinking approach and affordable luxury accommodations, the Netherland's-based citizenM brand brings its first hotel to the U.S. with this Times Square location in Midtown Manhattan’s theater district. The buzzy lobby sets the tone for inviting stays with a living room/lounge area accented with vibrant colors, innovative art, travel souvenirs, cozy conversation spaces and a library’s worth of reading materials. Farther in, the 230 guest rooms continue the warm welcome with thoughtful details and amenities such as rain-style showerheads, complimentary Wi-Fi, LED televisions, a free in-room movie program with eighteen premium channels and oversize king beds with Sealy mattresses dressed in posh Italian linens. Self-service computer terminals allow tech-savvy travelers to quickly check themselves in and out with a swipe of a credit card, and a “Moodpad” tablet in each room offers universal control over room temperature, lighting, music and the TV at the touch of a finger. For snacks and casual meals, the open-24/7 canteenM serves up baked goods, barista-brewed coffee, fresh juices and hot items like frittatas. In the evenings, the rooftop Cloud Bar spoils guests with craft cocktails and panoramic views of the sprawling city below.