Aston Martin: Ever the Thoroughbred
Defending
the DBs
By Robert Edwards
 
Reviewed
by James Riswick
Aston
Martin is an interesting car company to say the least;
one that has seen the highest of highs and the lowest
of lows. It has produced arguably the world’s
most famous car, yet it has also clung on for dear life
amidst mismanagement and products that were certified
stinkers for one reason or another. “Aston
Martin: Ever the Thoroughbred” presents the
story of each Aston from the first model in 1908 to
today’s DB9 (the V8
Vantage had not been introduced when the book was
published). Much of the book goes back and forth between
technological advancements and the many mergers, buy-outs
and management changes that have plagued the brand from
the very beginning. For instance, it was interesting
to know that the company was originally known as Bamford
& Martin and the first 1908 Aston-Martin was named
after the English town of Aston Clinton—there
was never a Mr. Aston.
Overall,
the book is an easy read with plenty of photographs
throughout to make it worthy of your coffee table. Author
Robert Edwards often comes across as a tad protective,
though, frequently going out of his way to defend the
cars as if some large populace considered them to be
rubbish. This is particularly true of the chapter concerning
the generally liked DB7. However, he doesn’t pull
punches on the true Aston clunkers, like the completely
forgettable Virages and V-cars from the 1980s and 90s
(have you ever actually seen one in pictures, let alone
out on the road?)
Ultimately, the lack of commentary on the brand’s
ties to James Bond was disappointing. Sure, there are pictures of the “Goldfinger”
DB5 and the Vanquish from “Die Another Day,” but there is very
little said about the effect Bond had on Aston Martin.
When most people think of the British brand, they generally
think of that gadget-filled Silver Birch DB5 widely
considered the world’s most famous car. Without
James Bond, there’s a good chance Aston Martin
wouldn’t be around today, and it seems like an
omission to not go into more detail about the brand’s
significant cultural connections.
P083106 |
(Updated: 09/04/08 HC) |
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