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The Power of Habit

Top 7 Self Help Books

Charles Duhigg's The Power of Habit demonstrated how you can break out of unhealthy behavior patterns and begin positives ones

The Power of Habit
By Charles Duhigg
(2012)

One of the best nonfiction books we've come across in recent years, Charles Duhigg's The Power of Habit: Why We Do What We Do in Life and Business (2012) examines via recent scientific discoveries and case studies (Starbucks, Alcoa, Febreze) how the brain works, how initial cues turn into habits via "chunking" and how tremendously difficult it is to break out of the cycle. Willpower? Forget it. Instead reprogram your stimuli-craving brain by creating a new "habit loop" (cue, routine, reward) to take up running, stop eating doughnuts every afternoon or create keystone habits for the success of your company.

 

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