The Power of Habit
Top 10 Self-Help Books
Addicted to Starbucks? It may not be the coffee. Through recent scientific discoveries and case studies (Starbucks, Alcoa, Febreze), Charles Duhigg's "The Power of Habit: Why We Do What We Do in Life and Business" (2012) examines how the brain works, how initial cues turn into habits via "chunking" and how tremendously difficult it is to break out of a cycle. Willpower? Forget it. Instead, reprogram your stimuli-craving brain by creating a new "habit loop" (cue, routine, reward) to take up running, stop eating doughnuts every afternoon or establish keystone habits for the success of your company. This is a compelling read!
Learn more at the Charles Duhigg official website