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Fashion on Gayot


Swimming Sirens
Agent Provocateur Swimwear

Lula, Arianna and Jenny bikinis from the Agent Provocateur swimwear collection
Three looks from Agent Provocateur’s swimwear collection

When it comes to poolside glamour, starlets from the '40s and '50s did it best (picture Esther Williams, posed in a shapely one-piece). Be it poolside, beachside or seaside, we think it's high time for a return of feminine glamour by the water. On board is Agent Provocateur, known for its saucy, retro-chic lingerie. The British label has brought its trademark sense of cheekiness and old-school sex appeal to a swimwear collection that's sure to have you looking like a classic bathing beauty—with a seriously sultry edge.

Bassma Bikini Bra

Bassma Bikini Bra

The range of scene-stealing swimsuits includes "Jenny," a brazen bikini with a whimsical print that features pin-up cowgirls, and "Ariana," a '50s inspired pink-and-purple print bikini with matching armbands. True to Agent Provocateur form, most of the bikini tops are built with underwire and padding, for an added oomph. This is swimwear that begs for high heels and a swipe of lipstick.

The label's flirty and seductive appeal has attracted an equally sexy celebrity clientele, including Carmen Electra, Christina Aguilera and Paris Hilton. Although Agent Provocateur's collections run towards the racy and erotic, it manages to maintain a fashionable image, aided in no small part by artistic advertising campaigns that feature unexpected stars such as Kate Moss, and most recently, Maggie Gyllenhall (who appears in The Dark Knight).

If you want to make a splash, we suggest you follow suit with these leading ladies and suit up in a head-turning Agent Provocateur swim ensemble. And if you're bold enough, top off the look with a glam swim cap or turban for an old-Hollywood effect.

Prices: Bikini separates $90-$160, one-piece suits $200-$240.

For more information, visit

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(Updated: 01/12/10 SG)

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