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PiNKiTUDE

Fashion with Compassion

PiNKiTUDE's 14 karat white gold and diamond paw pendant, fuschia strapless dress by Carmen Marc Valvo and printed long-sleeved T shirt
PiNKiTUDE's diamond paw pendant, Carmen Mark Valvo dress and T shirt

MGM, in association with Susan G. Komen for the Cure, is giving a rosier outlook to the fight against breast cancer with a fashion brand inspired by the studio's animated character Pink Panther. As part of the initiative benefiting the Komen organization, PiNKiTUDE targets young women and teens, stressing the importance of self-examination, early detection and treatment, and a healthy lifestyle.

Actress Emmy Rossum at the PiNKiTUDE launch party at Zune LA in Los Angeles
Spokesperson Emmy Rossum

Supporting the campaign—and upping the fashion quotient—is actress and singer Emmy Rossum, the official spokesperson for PiNKiTUDE. When we saw Ms. Rossum at the launch event in Los Angeles, she was every bit the stylish ingénue in a black, one-shoulder cocktail dress and gold Jimmy Choo sandals. The Golden Globe-nominated actress (who starred as Christine in the film The Phantom of the Opera) has made this statement about the cause:

"As a young woman whose family has personally been affected by breast cancer, I am grateful for the opportunity to help raise awareness of this disease by sharing my 'PiNKiTUDE' with young women everywhere."

The PiNKiTUDE line, featuring collaborations with designers Carmen Marc Valvo and Kelly Nishimoto, will give young women a fun and hip way to be informed and to get involved with a great cause. The range of products includes casual and specialty apparel, jewelry, handbags and perfumes. A minimum of five percent of sales will be donated to Susan G. Komen for the Cure, so we say it's time to think pink.


Prices: diamond paw print pendant, $1,393; printed long-sleeve T shirt, $48

For more information, visit pinkitude.com
To learn more about Susan G. Komen for the Cure, visit cms.komen.org




* Dress and Emmy Rossum images by Emily Tsay

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(Updated: 04/14/11 CT)

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