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Elle Macpherson Intimates

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Elle Macpherson Intimates: Check out THE BODY Fit bras for the perfect fit

There are models. And then there is "The Body." And who better to design for a girl's curves than the famous catwalk queen known by this moniker? When the statuesque supermodel from Down Under launched Elle Macpherson Intimates in 1990, it was sort of revolutionary. Yes, there were lots of supermodels (Linda, Naomi, Helena) and lots of progressive fashion labels. But models did not yet own their own brands. Now they do. Launched in the U.S. in 2005, Elle Macpherson Intimates is luxe yet affordable lingerie in a kaleidoscope of colors and a spectrum of sizes. Fit and comfort are absolutely vital to every new design. Macpherson creatively directs her eponymous brand with the conviction that "a woman alone in her private space is the definition of intimacy." Her THE BODY campaign provides four silhouettes: Boost, Fit, Natural, and Smooth, designed to support and shape its wearer. "I believe that a strong silhouette is the foundation of a great body shape, both under clothing and undressed," Macpherson says. The pieces combine comfort and sophisticated style.

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