Reviewing Natural Cures "They" Don’t Want You to Know About is as frustrating an endeavor as reading it was. Consumer advocate Kevin Trudeau’s bestselling book, which shows no signs of surrendering its number one spot in The New York Times Hardcover Advice section, is at once revolutionary revelation and sensationalist demagoguery.

We reluctantly concede that this is a book everyone should read, containing facts everyone in America should know about, such as alleged corporate and government corruption, the murky connections between the pharmaceutical industry, food companies and the Food and Drug Administration, as well as the suppression of natural cures and important medical information. On a less conspiratorial note, the reader will learn about what, in Trudeau’s opinion, causes illness in the first place and how to prevent it. He boils these factors down to toxins, nutritional deficiencies, electromagnetic chaos and stress, and offers up plenty of advice on how to improve one’s health and never get sick again. The most valuable among these is his strong suggestion to create an alkaline body pH.