Vitamin Water & Enhanced Water
A Brand New Water World
Enhanced Water Brands
The entire world depends on water to survive, whether it's from a well, a river, or a bottle. But in cosmopolitan areas in the U.S. like Los Angeles and New York, water is more than the key to life — in these cities, the brand of water you drink says a lot about you. Water has become a fashion accessory, a statement. Do you like Fiji, because the bottle is so pretty? Or do you go for so-called enhanced water, which purports to do more than
simply wet your whistle? There's a whole sea of
new options, from rap-star inspired H2O that delivers
"fiddy" percent of your daily vitamins, to weight-loss water
to spiritual water.
The line of vitamin-enhanced flavored waters features a cap that releases a powdered supplement upon opening. ACTIVATE comes in four varieties: Vitamin, in a fruit punch flavor; Immunity, which combines vitamins with echinacea in an orange flavor; the berry-flavored Antioxidant; and the lemon-lime Energy, which includes caffeine, creatine and assorted vitamins. Each bottle of ACTIVATE contains only five calories and zero sugar.
introduced by Glaceau in 2000, is nutrient-enhanced
H20 with vitamins, electrolytes and performance boosters
such as bioenergy ribose. This sports drink alternative
literally tastes like what it promises: semi-sweet fruit
water with vitamins. It’s a good substitute for
sodas and sugar-laden fruit juices, as it’s relatively
low in calories, and chockfull of nutrients, from Vitamins
C and B to guarana, ginseng and magnesium. Flavors include
energy, defense, power-c and formula 50, named after
the rapper 50 Cent. Glaceau is also the creator of SmartWater.
Choose your flavor
Hydration Research Lab and AquaPhotonics, its makers
and distributors, claim that their“ultra clean”
purified drinking water has a different chemical structure
than regular water, which gives Penta a higher boiling
point, higher surface tension and lower viscosity. Penta
starts as Carlsbad, Calif. city water, and then undergoes
a patented, eleven-hour, thirteen-step purification
process. To counter claims of being pseudoscientific,
the Penta masterminds list studies concluding that Penta
hydrates the body 16.7 times faster than other bottled
water. You be the judge.
Hydrate your body
Pure Life Purified Water
course, the largest bottled water company in the United
States also hopped onto the enhanced water ride. Nestlé
Waters North America, the company that brought Perrier
to the U.S. in 1976, offers Nestlé Pure Life
Purified Water, which is spiked with calcium chloride,
sodium bicarbonate and magnesium sulfate. Curiously,
they have discontinued their spring water Pure Life
line. They also put out Nestlé Pure Life Natural
Fruit Flavored Water, which is mildly flavored with
fruit and sweetened with SPLENDA.
Get into the "Pure Life"
Carpe Diem Botanic Water
Glacéau Fruitwater Black Raspberry
Izze Sparkling Black Raspberry
Neo Super Water
TalkingRain Sparkling ICE