FIJI is bottled at the source, taken from an aquifer beneath volcanic highlands on the main island of Viti Levu in Fiji, miles away from civilization and contaminants. The water begins as rainfall, which is filtered through volcanic rock for centuries, collecting essential minerals and nutrients. FIJI Natural Artesian Water was first packaged by the company’s founder, David Gilmore, to provide to guests at his exclusive Wakaya Club on Wakaya, a 2,200-acre island in the Fiji Republic. The product was launched in Florida and Los Angeles at the end of 1997 in a distinctive, square-shaped bottle with dramatic graphics. It is said to have a smooth “mouth feel” due to its high silica content. The company is now owned by American billionaires Lynda and Stewart Resnick of Teleflora, POM Wonderful fame.