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Fresh - Review

A Fresh Start

by Sylvie Greil

The Fresh store in Los AngelesWe confess to being product addicts, ever on a quest for better suds, scrubs and beauty potions. We also have a weakness for pretty packaging. Amid the vast sea of available products we've become pretty picky. They must look and smell divine and, of course, they have to work wonders on our skin. Recently, we came across Fresh. Fresh's line is truly amazing.

Husband and wife co-founders Lev Glazman and Alina Roytberg believe "that every product must be as enjoyable as it is effective." We recently had a chance to see this statement in action at Fresh's Los Angeles location at Sunset Plaza. The pretty, crisp store is the first Fresh location in the U.S. to offer Modern Ritual Treatments. And, we were in for a treat:

Enter Soy Face Cleanser (with soothing cucumber extract and rose water) and Rice Face Wash (extracts of white lily, camellia) followed by Rose Marigold Toner (instantly re-hydrating and plumping) — all smelled and felt delicious. Then the Umbrian Clay Treatment — you basically wet a chunk of clay and apply a paper-thin, fast-drying layer. Next came Soy Eye Cream (fortifying) and Soy Face Cream. At one point, artist Audrey Valenzuela asked: "Doesn't this make you hungry?" It quite did.

Fresh Sugar and Sake candles

We must mention that at the beginning of our session, our eyes were red and puffy due to allergies. Not so after the treatment! After the "ritual," which also included a soft massage and warm towel, our skin positively glowed and felt refreshed and calm. All we needed was a hint of Chalet Girl Foundation and Bewitching Hour Blush Cream and some Satine Lip Shine. A whole new woman was revealed!

Looking smashing we floated downstairs to check out the rest of the Fresh selection and fell in love with the Sake and Grenadine candles, gorgeous gift boxes of petit soaps, and our new favorite scent, the Redcurrant Basil Eau de Parfum.

Fresh products are available at select stores and online. Visit


(Updated: 05/17/11 BH)

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