Since 1969, restaurant, hotel, travel & other witty reviews by a handpicked, worldwide team of discerning professionals—and your views, too.

The Standard

8300 W. Sunset Blvd. (N. Sweetzer Ave.) Send to Phone
West HollywoodCA 90069
323-650-9090 | Reserve Now
A trendsetter that's also one of the better deals in town.

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  • Singles & Doubles $160-$650, Suites $500-$650

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Room at The Standard, West Hollywood, CAHotelier André Balazs (Château Marmont, The Mercer in New York and Sunset Beach on Long Island) has transformed this former retirement home on Sunset Strip into an affordable and playful high-tech hotel for the hip that's anything but standard. From late in the week to over the weekend, there's a DJ at the front desk playing lots of technopop music for the hipsters hanging out on the low-slung sofas in the lobby-lounge. Blue Astroturf surrounds the pool. The 139 guest rooms and two suites were designed by art director Shawn Hausman (The People vs. Larry Flynt), and the décor is best described as space-age, with such artsy touches as Andy Warhol print curtains. Amenities include T-1 internet connection, cordless phones and speaker phones, plus minibars stocked with the usual bottled drinks plus surprises such as licorice whips and saké. The hotel's 24-hour restaurant, The 24/7, offers everything from a great burger to roast pork loin and a wasabi pizza. Rudy's barbershop not only cuts and styles hair but also serves as the hotel's gift shop. Like we said, The Standard is anything but standard!

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