The Standard
8300 W. Sunset Blvd. (N. Sweetzer Ave.) 
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West Hollywood, CA 90069
323-650-9090 | Reserve Now
Hotelier André Balazs (Château Marmont, The Mercer in New York and Sunset Beach on Long Island) has transformed this former retirement home on Sunset Strip into an affordable and playful high-tech hotel for the hip that's anything but standard. From late in the week to over the weekend, there's a DJ at the front desk playing lots of technopop music for the hipsters hanging out on the low-slung sofas in the lobby-lounge. Blue Astroturf surrounds the pool. The 139 guest rooms and two suites were designed by art director Shawn Hausman (The People vs. Larry Flynt), and the décor is best described as space-age, with such artsy touches as Andy Warhol print curtains. Amenities include T-1 internet connection, cordless phones and speaker phones, plus minibars stocked with the usual bottled drinks plus surprises such as licorice whips and saké. The hotel's 24-hour restaurant, The 24/7, offers everything from a great burger to roast pork loin and a wasabi pizza. Rudy's barbershop not only cuts and styles hair but also serves as the hotel's gift shop. Like we said, The Standard is anything but standard! |
Soothe
Whether you want a new hair regimen or new body care products, our favorite spa products will help you look and feel better. Check out Halcyon blue by Val Harding, Pevonia Botanica's skincare line and more.
Sip
Curling up with a cup of tea is a great way to relax after a stressful day. We've tasted our way through the tea world and reviewed the best brews—everything from black to blooming teas—as well as the best gifts.
Surf
Visiting the Aloha State? You'll find everything you need for your trip in our 2009 Hawaii Issue. Whether you're in the mood for relaxation or adventure, we'll help you make the most of your time in paradise.
Serve
Try out a new international cuisine or plan your next dinner party with help from our cookbook reviews. We've explored everything from desserts and sweets to books by famous chefs from around the world.













Hotelier André Balazs (Château Marmont, The Mercer in New York and Sunset Beach on Long Island) has transformed this former retirement home on Sunset Strip into an affordable and playful high-tech hotel for the hip that's anything but standard. From late in the week to over the weekend, there's a DJ at the front desk playing lots of technopop music for the hipsters hanging out on the low-slung sofas in the lobby-lounge. Blue Astroturf surrounds the pool. The 139 guest rooms and two suites were designed by art director Shawn Hausman (The People vs. Larry Flynt), and the décor is best described as space-age, with such artsy touches as Andy Warhol print curtains. Amenities include T-1 internet connection, cordless phones and speaker phones, plus minibars stocked with the usual bottled drinks plus surprises such as licorice whips and saké. The hotel's 24-hour restaurant, The 24/7, offers everything from a great burger to roast pork loin and a wasabi pizza. Rudy's barbershop not only cuts and styles hair but also serves as the hotel's gift shop. Like we said, The Standard is anything but standard!

