Since 1969, restaurant, hotel, travel & other witty reviews by a handpicked, worldwide team of discerning professionals—and your views, too.

The Counter

7 Times Square (W. 41st St.) Send to Phone
212-997-6801 | Order Now! | Menu
Custom-built burgers and casual dining in Times Square.

Lunch & Dinner daily
Open late Thurs.-Sat.

* Click here for rating key

The Counter Restaurant Review

: Have it your way? But of course. Adopt some New York attitude and build the burger of your imagination at The Counter’s Manhattan outpost. In this minimalist cafeteria-like setting, the process is straightforward. Select a 100 percent natural Angus beef patty as a base or go for turkey, chicken breast, vegan veggie or organic bison. Pick an artisan bun (try the pretzel roll if it’s on the specials board) or a bowl of greens, and finish your concoction with any of 12 cheeses, 32 toppings (from roasted green chilies to grilled pineapple and spicy pepperoncinis), and 23 sauces. Not feeling NYC adventurous? Keep it basic with ketchup or mustard. Non-burger choices are available, too, with starters like fried dill pickle chips or the “fifty-fifty,” a twosome of traditional (or sweet potato) fries or onion strings. Wines by the glass and local beer complement well. If you’re craving something sweet to accompany, order a custom-built shake, with or without alcohol.
GAYOT has uncovered the best restaurants in New York for you to enjoy right now
Top 25 Restaurants in New York to Eat at Right Now

GAYOT's picks for the 25 hottest NYC restaurants include Italian hotspots, craft cocktail bars and eateries inspired by destinations around the globe.


GAYOT's Annual Restaurant Awards honor America's best chefs, as well as promising newcomers and a top restaurateur.