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Einstein Bros Bagels Restaurant Review: If you are a New Yorker and mad for bagels, you may appreciate this group of bagel restaurants with their classic bagels plus your favorite topping. We love their onion bagel with salmon shmear (salmon cream cheese), though even if you are not a New Yorker, how can you go wrong with a wild blueberry bagel and some strawberry shmear? Plus, Einstein Bros isnt just about bagels: In the tradition of sensible eateries, it offers a little something for everyone, including wraps, muffins, yogurts, iced and hot coffee, salads, and naturally, bagel sandwiches. New to their menu: two different challah roll sandwiches with a choice of offbeat fillings.