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PJ's Coffee & Tea Co. Restaurant Review: In the heart of the Central Business District, PJ’s sees a steady stream of workers and tourists all day, all eager for homegrown coffee. PJ’s popularity with the locals has much to do with the fact that the company’s beans are transported straight up the Mississippi River and roasted in a facility near Bourbon Street. The wide range of beans, roasts and flavor enhancements is the calling card of this modern-day coffeehouse. On a sultry afternoon, sipping PJ’s Viennese blend iced coffee, with a splash of Melipone vanilla, helps combat the heat. Even sans embellishments, PJ’s iced coffee is a rich brew that helps many New Orleanians survive the summer. The chain has thrived in a dozen or more franchised locations throughout the city, each with its own personality but all carrying the full roster of PJ's selections.