Diamond Standard Vodka
Diamonds Are a Grain’s Best Friend
by Jeff Hoyt
As more and more consumers clamor for deals on everything from cars to hotel rooms, Diamond Beverages bucks the tide with its Diamond Standard Vodka that hovers around the $100 mark for a bottle.
The product’s packaging reflects the premium price, as each bottle contains a round-cut 25mm Swarovski crystal. As a holiday gift, it certainly makes for a noteworthy presentation. But what about the contents?
The pure-grain Polish export is made from rye, distilled four times and filtered four times. Part of the production utilized a diamond filtration process which involves the use of thousands of DeBeers diamonds. It may be a gimmick, but we found the vodka to be surprisingly good: clean-tasting, with a substantial mouthfeel and a pleasant after-taste.
We only tried this self-described “luxury vodka” neat, as we feel using Diamond Standard Vodka as a cocktail ingredient is like taking the Ferrari to the grocery store. But if you feel mixers are necessary, try the Diamond Mojito, a vodka twist on the classic rum cocktail.
2 oz. Diamond Standard Vodka
3 fresh mint sprigs
2 tbsp. sugar
3 tbsp. fresh lime juice
Muddle the mint, sugar and lime juice in a Collins glass. Fill it with ice, add Diamond Standard Vodka and top it with soda. Shake or mix the drink. Garnish with a lime wedge.