Maker's Mark doesn't play by the rules: while other businesses expand their product lines to foster growth, Maker's Mark produced only one bourbon for more than five decades, figuring there was no room for improvement. While nearly all bourbons proclaim they are a "whiskey" — spelled with an "e" — Maker's Mark's squarish bottle sealed with trademarked red wax utilizes the Scottish spelling, "whisky." Although Maker's Mark's makers (say that five times fast!) finally broke down and released a second Bourbon, they're still sticking with the bedeviling spelling.
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