Red Stag by Jim Beam
Top 10 Spirits 2010
When it comes to drinking whiskey, our motto has long been, "If it's good enough for Kid Rock, it's good enough for us." (What can we say — we love that tune "Cowboy.") So when we heard that Mr. Rock had signed on as the celebrity spokesperson for Beam’s black-cherry-flavored bourbon, we couldn't wait to try some. From the get-go, a number of purists denounced Red Stag as a gimmick designed to reel in bourbon neophytes. They're absolutely right, too, though we don't believe there's a darn thing wrong with that. We like that Red Stag is an entry-level bourbon aimed squarely at female drinkers who otherwise might never touch America's native spirit. When it comes to bourbon lovers, the more the merrier.