Proudly dressed in nutrition labels that are lacking the all-too-common high-fructose corn syrup ingredient (or any diet sweeteners), these hydrating thirst quenchers are produced with 100% pure organic cane sugar. New Leaf's CEO and founder, Eric Skae, wanted to create a healthier alternative to most ready-to-drink bottled iced teas, so the company developed fourteen different flavors and paired each with fresh-brewed white, green, blue (Oolong) or black tea leaves and created what they call, "The Official Beverage of Taste." Besides offering a myriad of flavors from honeydew melon to strawberry, plum and sweet tea, New Leaf has also introduced a new line of lemonades, including "The Tiger," (half iced-tea/half lemonade) which is essentially an Arnold Palmer, and the ideal summer beverage for anyone who enjoys an extra boost of lemon with their tea.