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IDEO Eyes Open: New York
by Fred Dust

IDEO Eyes Open: New York

New York, New York—the muse to many a musician, poet and writer; the Mecca for tourists and traders alike; the metropolis of metropolises. So vast is this city, and so deep and complex are its dynamics, that there’s not a guide book out there that could possibly encompass everything the Big Apple has to offer. Eyes Open New York, compiled by IDEO and Fred Dust, however, gets close to this in its own way. It covers 50 diverse, and sometimes obscure, experiences which embody the essence of the city. Dust and the IDEO team guide the reader through some of New York’s best kept secrets. One example is Tsukushi, a tiny Japanese restaurant tucked away in Murray Hill, which has no menus, thereby leaving diners to the whims of the chef who decides what they will eat that night. In some of the other brightly colored pages with large photographs, readers are informed of a myriad of experiences that adorn the city’s canvas—such as people-watching on the steps at the Met or the ubiquitous storefront psychics dotting the boroughs and streets. Labeling itself “a field guide for the curious,” Eyes Open New York succeeds in capturing the city in a unique and refreshing way. Should you be heading across the Atlantic, the Eyes Open team has also published a guidebook to London.

Reviewed by Abhinay Jhaveri

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(Updated: 08/21/08 LH)

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