
Business Travel Guide: Madrid, Spain
| It’s
hard to think about work when you’re
in one of Europe’s most vivacious capital cities. Located
on the elevated Castilian plain, practically in the center
of the Iberian Peninsula, Madrid is one of the few places
where mixing business and pleasure is not only encouraged,
it’s compulsory. Doing business in Madrid is inextricably
bound to partying—usually done over a late, elaborate
lunch or dinner in one of the city's convivial restaurants,
or a tapeo, or during an after-work pub crawl
involving tapas bars or cervecerías. But the Madrileños
also know how to make money.
The
economy in Madrid is built on a largely diverse roster
of important companies representing industries such
as petroleum refinery, telecommunications, utilities,
construction and textiles. There’s also a strong
banking culture in Madrid. In addition, the city boasts
a thriving trade fair tradition with the IFEMA
Feria de Madrid Convention Center,
which has been hosting trade fairs, conventions and forums
since 1980. The center and fairgrounds have undergone
several architectural and infrastructural improvements
over the years, which today make them rapidly accessible
from both the airport and the heart of the city. A recently
constructed metro stop also links the center to the rest
of the underground Metro network.
What makes Madrid so magical is its pulsating culture,
which traces its roots back to the Arab invasions in
the 9th century. And although most of the Moorish architecture
in Spain is concentrated in the Andalucia region, examples
of the graceful arabesque style can be seen throughout
Madrid. More common are the magnificent medieval and
Renaissance palaces and squares that populate the center
of Madrid, namely the sprawling 17th-century Plaza Mayor
whose ornately spired buildings are living testimony
to the grandeur of the Hapsburg Dynasty. Madrid is also
characterized by its flamboyant fountains and baroque
buildings, which were erected under the Bourbon monarchs
in an effort to beautify the city during the late 17th
and early 18th centuries. This is also the period in
which neo-classical architecture flourished in the form
of monuments and the Royal Palace.
Madrid
is equally appreciated for its wide avenues and thoroughfares,
which are a result of the urbanization of the city
in the 19th century. One such street is the Gran Via,
a busy shopping and business district lined on either
side by Belle Epoque and Art Deco edifices. The
landscape of contemporary Madrid is perhaps the most
captivating, as current Spanish architects have been
given the liberty to create original, modern structures
among the great architectural vestiges of Madrid's rich
past. The successful blend of old-fashioned grandeur
and modern whimsy, not only in architecture but in the
culinary, film and fashion worlds, are what keeps the
city new, alive and irresistible. |
Facts
to Know Before You Go |
Currency: Euro
Since
2002, the euro has replaced the peso in Spain.
Travelers can exchange their money at Barajas
International Airport or at most banks in the
city. However, credit and debit cards are widely
accepted for most transactions. They also facilitate
obtaining cash, usually at a more favorable
exchange rate, directly from the numerous ATM
machines located all over the city. It
is inadvisable to bring travelers’ checks. |
Transportation:
Madrid
Barajas International Airport is
the most important airport in Spain and one of
the busiest in Europe, as it offers the most
flights to and from Central and South America.
In addition to the nationally-operating Iberia
Airlines, close to 100 other airlines fly out
of Barajas. Shopping in Madrid's airport is a
pleasure at numerous stores such as Mango, Puma,
Virgin, Carolina Herrera and, of course, Spain's
very own Zara. A large selection of restaurants,
cafés and even a tapas and wine bar make
waiting for your flight a pleasure. Hot zones
throughout the airport, only twelve miles from
Madrid’s city limits, keep business travelers
connected. Travelers should count on spending
at least 30 minutes to reach the city. While
a taxi ride that costs roughly 20 euros may seem
like the most convenient form of transfer, don't
forget that Madrid has a surprisingly complete
underground
metro system with over a dozen lines.
Line 8 links the airport and the city; however,
to reach the more central neighborhoods a change
of trains will be necessary. A simple metro ticket
is one euro and trains run from 6:00 a.m.-2:00
a.m. The airport station stop can be found in
Terminal 2. Taking the metro is faster than a
taxi or bus, which can get stuck in Madrid's
trademark traffic.
|
Information:
| While
you can easily consult most major newspapers
on-line, the more authentic experience of reading
your morning paper as you sip a thick hot chocolate
and nibble on a churro at a neighborhood café is
particularly enjoyable. El Pais is
the main Spanish newspaper, or periódico.
An English version is available on the International
Herald Tribune's website. In Madrid is
a monthly, anglophone magazine dedicated to entertainment
in the Spanish capital. Foreign newspapers are
available at some centrally located newsstands
and in better business-style hotels. |
|
|
An
architecturally astute hotel in the hot Salamanca
sector of the city, Hotel Vincci Soma (formerly the Bauza H&R) fulfills the
business traveler’s every need with just the
right mix of comfort and technology. With easy
accessibility from the airport, a stylish, sought-after
Mediterranean restaurant, several smartly-appointed
board rooms, a business center and even a small gym,
this hotel is ideal for on-site meetings during a
quick overnight trip to the Spanish capital.
Hotel
Hesperia Madrid
Paseo de la Castellana, 57
34 91 210 8800
An
original, contemporary hotel decorated by Spanish
designer Pascua Ortega, the Hesperia Madrid is conveniently
located in the business district. Offering
full business services, a state-of-the-art rooftop
gym, two restaurants (including the celebrated Santceloni
Restaurant) and two pleasant lounges (one of which
is a piano bar), the hotel is the ideal place for
the serious business traveler. It’s
also equipped with complimentary wireless Internet
service for all guests.
For
the business traveler who appreciates a bit of
distance from the office after a hard day, the
opulent Hotel Ritz is the perfect refuge. Here
you’ll be treated to a sumptuously appointed
palace just steps from the Prado museum and the Buen
Retiro Park. The hotel offers high-speed Internet
access, a gym, a restaurant and the glorious outdoor
Ritz Terrace and Garden for lunch, drinks or dinner
in season. A business center and conference
or banquet facilities are the pinnacle of luxury.
It’s undeniably the most lavish hotel in Madrid.
Hotel
Urban
Carrera de San Jeronimo, 34
34 91 787 7770
The
ultimate in style and design, this mid-sized hotel
in the cultural and business heart of Madrid offers
resort-like amenities that include a cutting edge
rooftop bar and pool, several restaurants and its
own museum. This ancient, art-filled hotel
is unique in that it combines all the elements of
a holiday property with those of a business hotel. You’ll
feel right at office with access to three conference
rooms and wireless Internet service. Impress your
clients or business associates with drinks in the
ultra-chic Glass Bar or lunch at the outdoor Terraza
restaurant.
InterContinental
Madrid
Paseo
de la Castellana 49
Tel. 34 91 7007300
 |
The
quintessential business hotel, the InterContinental
in Madrid is serious about catering to corporate needs—beginning
with its convenient location, less than a mile from
the Convention Center and about seven miles from the
airport. The hotel is equipped with a selection of
meeting rooms and auditorium-style board rooms, as
well as a sumptuous banquet hall (which makes the perfect
venue for a prestigious event). Plush rooms,
a state-of-the-art gym and a full treatment spa allow
the harried business traveler on-site indulgence. Spacious
bars, lounges and restaurants add the ease of entertaining
clients at this all-service property. Don’t
miss dinner in the impressive outdoor El Jardin restaurant.
|
|
Acclaimed
chef Santi Santamaria brings the best of Catalan
culture to the table at his celebrated venture in
the center of Madrid. Designed by Pascua Ortega,
the seductive subterranean dining room is bathed
in low, golden light and beautifully appointed in
soothing neutral tones. Head Chef Oscar Velasco prepares
rich, intensely flavored regional specialties with
an emphasis on fish and seafood. Try the squid in
blood sausage oil with apples and arugula or the
rich cod brandade with eggplant and herring caviar.
His unusual meat and fowl dishes are equally as enticing.
Desserts that rely heavily on exotic fruit make diners
swoon with delight. A long, international wine list
is impressive, but sommelier David Robledo places
special importance on the fine Spanish wines available
here. |
Viridiana
Juan de Mena, 14
34 91 531 10 39
|
17/20
$$$$$ |
Spanish
celeb chef and cookbook author Abraham Garcia promises
a festive dining experience at his brilliant restaurant
in the Salamanca section of the city. Named after a
Luis Buñuel film, the restaurant is decorated
as a shrine to the Spanish cult filmmaker. Garcia’s
incredibly creative and beautifully presented cooking
has itself drawn something of a cult following, thanks
to delectable dishes such as Majorcan fish with Iberian
charcuterie, a trio of game in a red wine and mustard
sauce, honey-roasted lamb and saffron couscous with mangoes
and sun-dried tomatoes and Greek yogurt ice cream with
Spanish sherry. The moderate to high prices are justified—but
your expense account should come to the rescue. A thirty
page wine list runs the gamut from Iberian to world wines. |
El
Paraguas
Calle Jorge Juan, 16
34 91 431 59 50
|
16/20
$$$$$ |
|
Robust Asturian cuisine is reinvented at this attractive
country contemporary restaurant in the Salamanca neighborhood
of Madrid. Cheerful tones of ocher and muted lighting
serve as the backdrop for a culinary tour of the Asturia
region of Spain, known for its slow, savory cooking,
abundant fish and seafood dishes and rich cheeses and
pastries. Here Chef Sandro Silva does a refined version
of this traditional fare and offers a long roster of
specialties, including appetizers, seafood salads, rich
fish and beef dishes, different sides prepared with beans,
vegetable and rice dishes, and interesting desserts.
Relax with a glass of one of the numerous wines on hand
for washing the rich cuisine down. |
El
Invernadero
Calle Serrano, 46
91 431 30 60
|
15/20
$$$$$ |
|
Set
in the discreet, design-conscious Petit Palais Embassy
Hotel, El Invernadero, or winter garden, is the ideal
venue for a serious business dinner. This blissful
non-smoking restaurant offers a clean, calm and contemporary
space in which to savor both the conversation of
your dining companions and the cooking. Creative
Spanish dishes are light and based on market fresh
products while homemade desserts are deeply satisfying
and not to be skipped. Frequented by neighborhood fashion
execs, El Invernadero is one of Madrid's few understated
hot spots where quality is uncompromised. It’s
also the perfect dining place for the well-dressed
businessperson. |
Casa
Lucio
35 Calle Cava Baja
34 91 365 8217
|
15/20
$$$$$ |
|
You
couldn’t ask for a warmer, more invitingly
rustic decor than at this authentic, family-run Spanish
restaurant in the city’s royal Austrias neighborhood.
Attractive brick arches lead to a cozy, softly lit
dining room where traditional home cooking has kept
a high profile since 1974 and whose star-studded clientèle
keep coming back for more. Try the mysteriously delicious
yet simple house specialty, Huevos Estrellados (fried
eggs and potatoes). An excellent collection of Spanish
wines enhances Lucio’s gratifying fare. It’s
open late, which makes it ideal for dining after a
long day of back-to-back meetings. |
Casa
Botín Cuchilleros 17
34 91 366 4217 |
14/20
$$$$$ |
|
Off
the touristy Plaza Mayor exists what is said to be
the oldest restaurant not only in Spain, but the
world. Judging from its time-worn wooden façade,
this family run tavern is undeniably a valuable relic
from the 18th century. It’s equally ancient on
the inside, and diners here succumb to its charms—along
with the house sangria—the moment they step inside. Simple
yet plentiful cooking is the secret to Casa Botín's
long-standing success, with appetizers such as Iberian
charcuterie, crisp croquettes and gazpacho. Typical
of many restaurants in Madrid, the menu seems endless
with starter sections on egg dishes, vegetables and
beans. When you finally reach the main courses, you'll
be caught in a dilemma over whether to order the roast
pig, roast lamb, baby squid or baby eels in season
(a delicacy in Spain). All are house specialties. Solicitous
service at this legendary restaurant should please
your clients. |
Museo
del Jamon
Calle Gran Via 72
34 91 541 20 23
Calle
Alcalá 155
34 91 575 39 56
Calle Atocha 54
34 91 369 22 04
Calle Escoriaza 1
34 91 796 4 79 |
13/20
$$$$$ |
|
There’s nothing quite like these “ham
museums,” six of which grace the Spanish capital. At
first glance, these landmark establishments look like
a cross between a café, a bar and a deli. They’re
the perfect place to enjoy a rich café con leche
or a glass of rioja and a freshly-sliced Serrano ham
sandwich as you sit at the bar and read the newspaper. The
seemingly hundreds of hams hanging from the ceiling
add to the quirky atmosphere of this Madrileño
standby, where patrons can also dine on tapas and other
Spanish specialties in the spacious dining rooms. Great
for dining alone but also for groups, the Museo del
Jamon can put together breakfast or lunch menus for
as many people as you can muster. The locations
are reasonably-priced and surprisingly authentic options
for business travelers, tourists and locals alike. |
Museo
Nacional del Prado Paseo
del Prado
Tel. 34 91 330 2800
A
visit here is essential for any and all travelers
in Spain. Built as a museum in the late 18th century,
the Prado is housed in the neoclassical Villanueva
building where the Roman-inspired architecture allows
for wide, light-infused domed galleries. Masterpieces
on view here include some of the most breathtaking
examples of Spanish and European painters spanning
the 12th to the 19th centuries, such as Velasquez,
Goya, El Greco, Raphael, Rubens and Rembrandt, to
name just a few. If time permits, visit the adjacent
botanical gardens. Here visitors can contemplate
an extensive, clearly-labeled arboretum.
Teatro
Real
Plaza Isabel II
34 91 516 0660
What
better way to wind down after a grueling day of
seminars than to sit back and enjoy a first-rate
performance at the handsomely restored royal opera
house? Opposite the Royal Palace, where
the royal family currently resides, this majestic
edifice was inaugurated in the mid 19th century.
It enjoyed many glorious performances until 1925,
when it was repurposed as a simple concert hall. It
wasn't until the 1990s that the Teatro Real was
restored to its original splendor. It’s once
again the most important theater in Spain and one
of Europe's most prestigious operas houses. You
can also take a guided tour of the Teatro Real
on weekdays (except Tuesday) every half hour between
10:30 a.m. and 1 p.m. and on weekends from 11 a.m.
to 1:30 p.m.
Parque
del Buen Retiro
Alfonso Xii
34 915 886 338
Perhaps
it's the elaborate fountains, colonnaded monuments
and wide basins that give this sprawling park an
Italianate feel. Or maybe it has to do with the
Italian Renaissance architects who collaborated
on the design of this grandiose green space that
was also the original location of the Royal Palace
in the 17th century. A necessary retreat from the
heat and activity of the city, the Buen Retiro
is an enchanting garden reminiscent of the Belle
Epoque era. Here, in the center of the city,
visitors can rent a small boat on the Crystal Palace
lake, bring their children to a marionette show,
or simply stroll the tree-lined alleys and admire
the statuary after a hard day's work.
Palacio
Real
Calle
Bailén
34 91 454 8800
 |
The
finest example of 18th-century neoclassical architecture
in Madrid, the Royal Palace is the current residence
of the Spanish monarchy. The Italianate exterior
gives way to lavish décor complete
with heavily frescoed walls, gilded moldings and
mirrors, the arresting porcelain room and stunningly
complex crystal chandeliers. A variety of exemplary
paintings by Spanish and European masters such as
Goya, Velasquez and Caravaggio are also on view here. Don't
forget to visit the Royal Armory. Also meriting a
visit are the Royal Palace’s extensive and
verdant Campo del Moro gardens.
Corral
de la Morería
Calle
Morería 17
34 91 365 8446 – 91 365 1137
Flamenco
has been danced here, perhaps the world’s
best known tablao flamenco, for over 50
years. The nightclub is conveniently located next
to the Royal Palace, in the main historic quarters
of the city. Its nightly dinner show is worth your
while if you want to see an energetic, colorful and
quality dance performance (even if it is somewhat
touristy and pricey). Skip the dinner and buy
just a “drink and show” ticket for the
main performance, which commences around 10:30 p.m.
Reservations are recommended. Ole! |
| PJW071707 |
(Updated: 02/22/12 CT) |
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