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São Paulo, Brazil

São Paulo
The Nerve Center of South America
By André Gayot

The Endless Skyline of "Sampaul"

Locals pronounce it “Sampaul”. With 20 millions denizens, São Paulo—one of the largest cities in the world next to Tokyo and Mexico City—illustrates Brazil’s gigantism. We too often overlook the magnitude of this colossus. Brazil is the fifth largest nation in the world with a population of 176 million (half the population of South America) on an area of 8,511,965 square kilometers. On the 1,500 square kilometers of Sampaul proper alone, 4,700,000 cars, along with 11,000 buses, (the biggest fleet in the world serving 1,277 routes) every month traverse 2.1 billion kilometers (twice the distance to the moon), generating 100 kilometers of back-up traffic each day. The city has tried to control traffic with daily restrictions based on the last digit on car plates—with meager success. Add to this the statistic that 565 children are born here every day, a sizable portion of 3,000 Brazilian births daily, and you’ll be able to appreciate the magnitude of this megalopolis that never sleeps.

This is a city where dining in one of the roughly 30,000 restaurants at 3 a.m. is not unusual, where one can shop in the middle of the night, and where attractions are so widely spread that sightseeing is not going to be an easy task for the first-time tourist. It is more than advisable not to try to drive or to wander on one’s own—unless you have a precise map. This isn’t so much for security reasons (still, watch your wallets, cameras, etc. for pickpockets), but because of the complexity and the size of Sampaul. It is also recommended to get a good guide, especially if you don’t speak Portuguese.

Welcome to São Paulo, the nerve center of South America!

If you're trying to keep your cool among the Paulistan frenzy, choosing the right hotel in the right location will help greatly. You’ll want to be as close as possible to the points of interest. The section called Centro, however, is not really the best base for exploring this fragmented agglomeration of a city. We found the Sonesta São Paulo - Ibirapuera in the Moema sector well placed for accessing the major attractions without spending all your time commuting.

DAY 1

A Work of Forty Years for the Cathedral

There’s not much left to remind us that São Paulo is five centuries old. It was founded in 1554 by Portuguese Jesuits who intended to convert the Indians to Christianity and to teach them their language. Three priests—joined later by six others from the mission—celebrated their first mass on Saint Paul’s Day on January 25, 1554; hence it became the name of the city. Could they ever have imagined that one day their humble mission would be ground zero for one of the greatest metropolises on earth? Reflecting on this aspect of the city’s past, it makes sense to begin the visit in the old São Paulo: the Patio do Colégio erected on the very site of the mission. It took forty years and 800 tons of Italian marble to complete the construction of the nearby imposing, neo-gothic Catedral da Sé with its stained glass, statues and magisterial pillars. They call this area Prada da Sé, “kilometer zero,” of São Paulo. It is the nucleus from which the town grew.

In this car-driven city, this is a good opportunity to walk a few blocks, literally and figuratively crossing centuries to arrive at the modern, computerized Brazilian stock exchange. There’s no need for the usual yelling or agitation since transactions are executed online. Both traders and the public watch the monitors to see the wealth of Brazil, and of a good part of South America, exchanging hands every day. Indicative of the economic potential is the 600 percent value surge, in just one year, of Petrobrás, the Brazilian oil company. Nearby, the seat of the Brazilian Federal Bank, Banco do Brasil, in the Italia Building, epitomizes the economic power of Sampaul. Built between 1939 and 1947, it was for a long time the highest construction in South America. From its top—enjoy free access—the view is dazzling. Unlike atop the Eiffel Tower or the Empire State Building, you can make out no horizon, but rather gaze over an ocean of construction, an endless forest of concrete.

An Abundance of Edible Goods is Displayed at the Municipal Market

Covering almost three acres, the Mercado Municipal (municipal market) illustrates the “coffee culture” architectural style of Brazil (dating from 1933). This elegant, neo-classical construct shelters 319 stalls where all manner of edible goods are purchased in a well-kept environment by 20,000 customers daily. One is struck by the cleanliness of the public spaces and by that of the city in general. We suggest a lunch on the first floor of bacalao pastels (pastries). Inherited from the Portuguese, bacalao—dried and salted cod prepared with potatoes in a brandade—is a favorite Brazilian dish, along with feijoada or black bean ragout. Mortadella sandwiches are also popular.

The lung of the city is the Parque Ibirapuera, (Ibirapuera Park), where Paulistas come to breathe, play, run, skate and relax. It’s the creation (dating from 1954) of illustrious architect Oscar Niemeyer, who made his mark on the 20th century with his curvaceous structures. It boasts among its facilities open to the public—which include the auditorium, planetarium, botanical gardens and green house—the Museum of Modern Art (MAM). It’s interesting to see how Brazilian artists were inspired by their European counterparts but, observing rapid industrial growth, developed their own forms of expression. These can be viewed here in the form of 2,600 paintings, sculptures and drawings. The park is now devoted to the protection and conservation of Brazilian flora and fauna; 136 species can be examined, including some endangered ones like the green parrot.

Versailles inspired the gardens of Museu do Ipiranga, which reflects Brazilian history by displaying Brazilian art, paintings, sculptures, furniture and household items. Brazil is known for its stones and wood carvings, in particular from the Brazil tree (Pau Brasil) that gave its name to the country. Galeria Arte Brasileira is a reliable store with good prices offering nice handicrafts, stones and even jewels.

As one of the results of the strong Italian influence in Brazil (which linguists assert also shows in the language and the local dialect, which differs from standard Portuguese) Brazilians have taken to eating pizza. On Sundays they flock to restaurants with typical Italian brick ovens. Pizza Bra, Bra serves a dual purpose, standing for “Brazil” as well as for “brasserie,” which exactly sums up what it is, with its warm atmosphere of elbow-to-elbow diners devouring their Sunday pizzas. It’s a nice Paulistan tradition to partake in.

WHERE TO STAY

Emiliano
Rua Oscar Freire
384
São Paulo
55-11-3068-4399

Sofitel São Paulo
Rua Sena Madureira
1355
São Paulo
55-11-5087-0800

Sonesta São Paulo – Ibirapuera
Av. Ibirapuer
2534
São Paulo
55-11-2164-6000



(Updated: 01/20/10 HC)


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