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World of Coca-Cola

Atlanta, Georgia

Giant "folk art" bottles in the lobby of The World of Coca-Cola in Atlanta
Giant "folk art" bottles in the lobby of The World of Coca-Cola in Atlanta

Ever since Coca-Cola was invented in 1886 by pharmacist John Pemberton, the company has grown and is now the world's largest beverage distributor, responsible for the consumption of 1.5 billion servings in more than 200 countries per day. It's so popular that there's even an entire museum devoted to the drink. The World of Coca-Cola opened its doors in May 2007 and is located in the heart of the city in Atlanta, Georgia at Pemberton Place. The facility sits on a 20-acre site dedicated to the energetic beverage's inventor, which is also home to the Georgia Aquarium, where visitors can swim with whale sharks through the "Journey with Gentle Giants Experience."

The World of Coca-Cola facility is one of just a few buildings in the state that are certified as environmentally sustainable and have received "green" status, according to standards by the United States Green Building Council's Leadership in Energy and Environmental Design (LEED). The building was designed to optimize energy efficiency, using materials like recycled rubber flooring and environmentally friendly bamboo in its construction.

An early advertisement The "Taste It!" exhibit
An early advertisement
The "Taste It!" exhibit

Inside, there are several exhibits for visitors to experience and interact with. Enthusiasts can catch a glimpse of the past in "Milestones of Refreshment," ten galleries that exhibit Coca-Cola's possessions and artifacts, including an original circa 1939 delivery truck from Argentina. There are three theaters to visit, including one dedicated to classic and vintage advertisements, as well as the whimsical "4-D Theater." The Pop Culture Gallery showcases artistic expressions of the beverage, with a few by legendary artist Andy Warhol. "Coca-Cola Connections" highlights the company's involvement with the community and the environment, while The "Bottling Line," an actual bottling plant, allows visitors to see the process by which Coca-Cola is filled and capped.

The "Taste It!" exhibit is an obvious highlight of the experience, where visitors can sample Coca-Cola products from all continents. Over 60 products are available in five tasting stations, with a sixth station devoted to Coca-Cola brands. In addition, the beverage bar includes a variety of waters, juices, teas and sports drinks. In this room, visitors can sip on classic Coca-Cola from the U.S. as well as other beverages like Delaware Punch from Honduras or Vegitabeta, a Japanese soft drink which includes beta-carotene.

Whether visiting for an hour or a day, visitors are sure to be intrigued. But in order to take full advantage of the The World of Coca-Cola, a entire day's trip is advisable.

The World of Coca-Cola
Pemberton Place
121 Baker Street
Atlanta, GA 30313
1-800-676-Coke
www.worldofcoca-cola.com




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(Updated: 05/19/11 BH)

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