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A Year-Round Commitment to the Environment from Four Seasons Hotels

Travel and Hotel News

June 1, 2011

Employees from Four Seasons Resort Sharm El Sheikh express empathy, respect, interest and care for the fragile environment

As Four Seasons Hotels and Resorts celebrates its 50th anniversary, it is enhancing its commitment to global environmental sustainability with its new 10 Million Trees program. The initiative will form the cornerstone of the company's already existing corporate social responsibility program by involving employees and guests in the common goal of preserving and protecting the planet. According to the company's president and CEO, Kathleen Taylor, "In cultures throughout the world, trees represent growth, prosperity and longevity. They also play a critical role in a healthy ecosystem and a healthy planet. 10 Million Trees is an exciting new program that will have a lasting and positive impact for generations to come." The planting is already underway, with more than 35,000 Four Seasons employees in 34 countries digging in to help meet the goal. Four Seasons — which sports a tree as their logo —  will fund the planting of one tree for every gift card sold, either online or in its properties around the world. Guests can visit the new Living Values website to follow the project's progress and learn how to get involved, and also to find out more about the Four Seasons' contributions to local farming, wildlife conservation, recycling, waste management and energy conservation.

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(Updated: 06/01/11 CT)

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