With new hotel brands starting up regularly these days, originality can be hard to come by. But Advaya Hospitality has come up with something new. The company recently announced MODO, a design-driven, budget-conscious hotel chain with a twist. The gimmick at this group of lifestyle hotels will be a passion for music. For example, each hotel will have an RPM restaurant-lounge, where guests will have access to thousands of tracks from artists from around the world. The music will be available in vinyl, CD and MP3 formats, and guests will use headphones and a state-of-the-art sound system to browse the custom-curated collection and download free music. The music will also be available in guest rooms, along with free Wi-Fi and iPod docks. The hotels will feature a Bauhaus design, and the loft-style rooms and suites will incorporate glass, stained cork, distressed wood, exposed beams and polished concrete walls. Each hotel will have a range of standard amenities and facilities depending on its location, with full-service properties to include business centers, meeting space, libraries, gyms and courtyards with pools. The brand will launch over the next three years with properties in India and Brazil. Rates will range from $90-$150 per night.
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