Other top markets for U.S. wine exports in 2009 were: Canada, $242 million; Japan, $79 million; Hong Kong, $47 million; and China, $36 million. Despite the revenue loss in 2009, the Wine Institute remains optimistic on the outlook of California wines. “The California wine industry was not immune to the global recession, but fared better than most wine producing countries,” said Robert P. Koch, president and CEO of Wine Institute. Another official from the institute adds that California wines did reasonably well in new wine markets such as Poland and Russia.
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