Hennessy Unveils Futura-Designed Cognac Bottle

Hennessy VS Cognac
Hennessy VS Cognac

by Alain Gayot


While some Cognac houses have hired rappers to promote their brand, Hennessy decided to up their street cred with a street artist. The 247-year-old house commissioned American street artist Futura to design their new VS Limited Edition bottle. Futura (born Leonard McGurr) is the leader of the “Abstract Graffiti” movement, known for its focus on lines rather than letters. His colorful design will adorn 200,000 bottles, which retail for $32 each.

Continue reading “Hennessy Unveils Futura-Designed Cognac Bottle” »