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VeeV Acai Spirit - Review

Viva VeeV

VeeV Açaí Spirit

Want to catch a buzz, improve your health, be a trend-setter, live green, and support the rainforest? Who can resist that sales pitch? The new, 60-proof, all-natural liqueur VeeV, currently being introduced in major cities across the U.S., seems to be a marketer’s dream, and was even poured backstage at last year’s Emmy awards. But even if it doesn’t live up to all of the hype, it can still make a tasty impact on a home bar.

Even the name, the palindrome VeeV, seems artfully designed for publicity’s sake. It’s simple to pronounce and remember, sounds like the Latin root for “Life” (think “Viva!”), reads the same forwards and backwards and stands out with capital letters on both ends. Contrast that with Açaí (ah-say-ee), the name of the dark, purple berry from Brazilian rainforest palm trees on which the drink is based, which can’t even be spelled with the 26 letters that comprise the English alphabet. This exotic-tasting fruit, which some people call a “superfood,” is touted to contain 57 percent more antioxidants than pomegranates and 30 times more heart-healthy, cancer-fighting anthocyanins than red wine. But let’s be honest; drinking anything that’s 30 percent alcohol for health reasons seems somewhat self-delusional.

VeeV, which also contains prickly pear, believed to combat hangovers, as well as Vitamin C-rich acerola cherry and a base wheat spirit, does enjoy a very clean, fresh flavor. Served straight at room temperature, the unique, refreshing liqueur has a natural-tasting sweetness and a very smooth finish. Touted as the world’s first Açaí spirit, the beverage mixes well with soda, and can replace vodka in your favorite cocktails.

The company sponsors the Lexus Hybrid, claims to be the first and only spirits company in the U.S. that is carbon neutral, and their distiller utilizes a lot of wind power. VeeV also puts its green into green, donating $1 from every bottle sold to a Brazilian rainforest charity. So if you worry about your carbon footprint while trying to get your drink on, try a Rainforest on the Rocks.

by Jeff Hoyt

Price: $35

Rainforest on the Rocks

Rainforest on the Rocks

2.0 oz. VeeV Açaí Spirit
1.5 oz. fresh watermelon juice
8 sprigs of fresh mint
A lime wedge
A dash of sugar

Muddle the mint sprigs and the lime wedge in a mixing glass. Add 2.0 oz. VeeV Açaí Spirit, fresh watermelon juice, and a dash of sugar and ice in a cocktail shaker, and then shake. Pour into a glass.

Veev Vita Frute Organic Cosmpolitan is a blend of Veev Ašai Spirit, all-natural cranberry juice and a hint of citrus

Vita Frute Cocktails

Veev also offers a line of Vita Frute Cocktails: Organic Cosmpolitan, Organic Lemonade and Organic Margarita. We tasted the Organic Cosmopolitan, a blend of Veev Açai Spirit, all-natural cranberry juice and a hint of citrus. The 30-proof, ready-to-drink cocktail comes in a 750 ml bottle and retails for $15.

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(Updated 04/26/13 BH)

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