GOOD NEWS FOR ENTREPRENEURS
Epicurean entrepreneurs who are considering opening their own restaurants may think that they’re no match against the legions of Olive Gardens and Red Lobsters. But according to the new "Restaurants - Industry Profile" found on Research and Markets, a resource site for market research, the 50 largest restaurant companies hold just 20 percent of the market–meaning even the little guy has a chance at a piece of the pie. And though chains may have a team of marketers and the power to buy in bulk, independent restaurants have the same opportunity to excel in what customers value the most–food quality and service. |
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